Singapore Arts Festival is a mega event as it attract up to 500,000 visitors for the event, different event are situated at different location of Singapore. It does not consider as a hallmark event due to the fact that there is not any special event that is done by Singapore Arts Festival that allow people to remember that it can only be found in Singapore. However I only attend a few events. The few ways that I have observer how they market their product some staff from the Art Festival push a trolley around at vivo city with the art festival word on it which mean that it is art on the move (refer to figure 1 ), TV advertisement is seen on Channel 5, poster is paste around in Singapore and a huge banner is place in esplanade to show case when is there event.
Ranelagh Arts Festival is a group of Ranelagh resident’s citizen of Ireland came together in 2005 to offer an innovative and inclusive Arts Festival for the local resident of their town from 29th September to 2nd October 2005. Their main objective was to establish an annual arts festival for the people of the village and beyond for people who wish to understand their culture more.
The aspiration of the committee was to create a diverse programme with something for everyone. The programme featured local artists and musicians, performances by children from the area, poetry, plays and film, as well as internationally recognised artists.
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