3)Compare with another Festival in other cities(8P)

(3.1)I have chosen another Arts Festival in Dublin Ireland it is called the Ranelagh Arts Festival as similar festival that has been successful in another city. There is not much different between Ranelagh and Singapore Arts Festival on their product vias as both are promoting about the arts and culture of their area.

(3.2) Singapore Arts Festival is located around Singapore island not only does it promote the event itself it also promote the surrounding like Marine Barrage while the Ranelagh Arts Festival is cluster in a small area(refer to fig 2)

(3.3) Promotions- Singapore Arts Festival offer promotions for customer who present their ArtsFest club card to receive offer and discount given by partners who are involve in the event itself. Few examples

Marine Mandrain Singpaore

· Deluxe room @ S$200.00++ inc of breakfast for double occupancy

· 15% off Food & Beverage

· 15% off Spa services

· Late check-out subject to room availability

· 1 complimentary car-park coupon per stay

· 1 glass of champagne per guest

Rendezvous Hotel Singapore

ArtsFest club Members:

· 15% discount at starits cafe @ Rendezvous

· 25% on snacks & drinks at Palong Bar @ Rendezvous

ArtsFest ticket holder

· 10% discount at straits cafe @ Rendezvous

· 20% on snacks & drinks at Palong Bar @ Rendezvous

Full time students, National Service Full time and senior citizen above the age of 60 years and above

Will be enjoying 20% discount for any value purchase. However is limited to one ticket per valid identification pass per show

Group Bookings

Purchases of 15 tickets or more to any on show to enjoy 15 % discount

School Bookings

For school ticket will be discounted more compare to the normal time

Ranelagh Arts Festival not much promotion mention in the webstie.

(3.4)Partnership- for example Marine Mandarin Singapore is one of the sponsors for Singapore Arts Festival(SAF) so SAF have to modify their price to make the package look more attractive they promote their hotel deluxe room at S$200++ which normally cost around S$300++ to attract foreign or even local visitor to stay in that hotel during the event. To enjoy the free add on in the hotel room for becoming a member of arts festival club.

(3.5)Programming- Singapore Arts Festival, Arts on the move in the way that all performance are perform during Friday, Saturday and Sunday so if one miss one show on a particular they they could catch up the same show the next following day. Furthermore it is held during the weekend where people have more free time to spend as the following day they do not have to work. Ranelagh Arts Festival happen only for one week once people miss the show they would not have a chance to watch again.

(3.6)The people who are involved in this event include citizen of Singapore and foreign visitor who come and watch the event. The crew or performances are a mix of Singaporean and other foreigners for example Australian. For Ranelagh Arts Festival they target local citizen who stay in the area and niche amount of tourist who knew of this event.

(3.7)Packing & distribution- there are various ways to purchase ticket, through the internet, telephone, Sistic Authorised agent found in Singapore Bishan Junction 8 and many other more. Also no Singaporean may choose to buy from overseas outlet example Johor Bahru for Malaysian who which to watch the performance at esplanade may purchase ticket over there and of course visitor is able to buy tickets at the door of the event or performance. For Ranelagh Arts Festival people could only buy the ticket on the spots itself where the activity is being held.

3.8) Price- Arts on the move is free admission however there is other costs there is incurred for example travel using the MRT and buying of nearby food outlet to eat during the performance. However there is other performance in esplanade that needed to be purchases ticket to enter. For the opposite event every single event has to be paid expect for exhibitions so this will not attract more people